Together We Shine • Estée Lauder
Creative Director: Tarek Sabbouh
Creative Manager: Mouana Sabeh
Brand Manager: Cecile Farsoun
Consumer Marketing Manager: Sana Marouani
Director: Areej Mahmoud
Photographer: Sabrina Rynas
Produced by: electriclimeº
Campaign Direction
The campaign features trailblazing Middle Eastern women who made significant impacts in their communities such as the first Saudi lawyer Sofana Dahlan, the first Emirati sustainable fashion designer Sara Tamimi, and pioneering Saudi poet, director, and actor Fatima Al Banawi.
The brand is solidifying its unwavering commitment to authentic empowerment of women in the Middle East to inspire a new generation of girls who can finally have local role models they can emulate.