Memories of a Rose
Creative Director: Tarek Sabbouh
Creative Manager: Mouana Sabeh
Creative Producer: Maria Khairallah
Production House: Crater
Directors: James Hulbert and Nick Jones
Stylist: Ahmad Rashwan
Photographer: Mazen Abu Srour
Product Photographer: Sabrina Rynas
Set design: Aces of Space
Virtual Production: Pixojam Virtual Production
Creative Direction
The campaign tells a heartwarming story of two Saudi siblings that features the new Taif Rose perfume, named after the unique rose that comes from the Taif region in Saudi Arabia.
For the first time, the brand used a one-of-a-kind VR production screen to shoot the entire campaign. This allowed for a seamless journey between the sister’s London apartment and the family’s home and garden in the Taif region from dusk until dawn.